Work
Method
Thoughts
Contact
Work
Method
Thoughts
Contact
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Thoughts
The old rules do not apply anymore, so banks cannot expect to regain trust by engaging in clichéd campaigns and claiming to be “on your side”.
Brian Richards & Kyle Ranudo
Measuring the intangible. Insights on the return on brand investment (ROBI).
Thoughts
Brands own a little piece of memory. How much is yours worth?
Brian Richards
Soul lives in the community of consumers and is not controlled at the centre.
Thoughts
Soul Branding
Thoughts
Going Primal: a lesson in evolving your brand's soul
Kyle Ranudo
What Whittaker's and Motown have in common
Thoughts
Soul Chocolate — Building Soulful Brands
Caroline Moreau-Hammond
Designing happier communities
Thoughts
Escalators up, Escobar down
Anushka Harrison, Caitlin Rassie, Emma Marriott & Caroline Konarkowska
Design is not purely aesthetic. Instead, it is a product of a moment in time.
Thoughts
Strangely Familiar
Thoughts
Timeless vs. Trendy
Brian Richards
When the experience exceeds the promise
Thoughts
Brand Humility
Caroline Konarkowska
Design. Sans Ego.
Thoughts
What does it mean to design with humility?
Kyle Ranudo
How a brand's perception of itself affects its storytelling
Thoughts
A Bitter Bite of the Apple — the Sour Aftertaste of Brand Arrogance
Thoughts
Boobs on Bikes
Brian R Richards
The era of boasting is over. Rather, brands need to continually shape and sharpen their messages, based on new insights, in much more of a conversation.
Thoughts
2020 – The Coming Decade of Curious Intelligence
Brian Richards
The slippery slope of today’s brand morals. Audrey would be appalled at today’s brand plagiarism.
Thoughts
Brand Elegance and Respect
Clem Devine
It might seem that your agency is talking a lot, but actually we’re trying to get to the truth, which takes much, much more listening.
Clem Devine
Making brands that make sense
