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Thoughts
Everyone has a story to tell. What’s yours?
Richards Partners
Introducing the first episode of the Grey Matters podcast
Thoughts
Grey Matters Podcast Episode 1 – The 14 Shots of Adrenaline Your Business Needs Right Now
Brya Taylor
Our money, time and resources have the power to nourish a new ideology. What cause will we infect the world with?
Thoughts
How Many Rolls Does It Take To Cross A Desert?
Thoughts
Revenge of the Bald Men
Scott Wallace
Our fathers would love this. All us “pampered pooches” finally having to get our hands dirty. Whatever you do, don’t atrophy.
Thoughts
Will Batman ruin the Kingdom?
Brian Richards
Good leadership should be able to recognize these unignorable moments as opportunities to have unprecedented influence
Thoughts
Brand Harm – Those Unignorable Moments
Brian Richards
The old rules do not apply anymore, so banks cannot expect to regain trust by engaging in clichéd campaigns and claiming to be “on your side”.
Thoughts
Design Blinking versus Design Thinking
Thoughts
Brands own a little piece of memory. How much is yours worth?
Brian Richards
Soul lives in the community of consumers and is not controlled at the centre.
Thoughts
Soul Branding
Kyle Ranudo
What Whittaker's and Motown have in common
Thoughts
Soul Chocolate — Building Soulful Brands
Brian Richards
Designing for the soul in the face of controlled mediocrity.
Thoughts
Bauhaus versus In-House
Thoughts
Escalators up, Escobar down
Kyle Ranudo
Enduring identities – what brands can learn from Bauhaus
Thoughts
Timeless vs. Trendy
Caroline Moreau-Hammond
Marrying customer expectation and brand loyalty through humility
Thoughts
Going steady
Caroline Konarkowska
Design. Sans Ego.
Thoughts
What does it mean to design with humility?
Thoughts
A Bitter Bite of the Apple — the Sour Aftertaste of Brand Arrogance
Caroline Moreau-Hammond
Doing Away with Gendered Brands
Thoughts
Boobs on Bikes
Brian Richards
In today's brand landscape, storytelling is about dancing with your customer and pulling on their heartstrings.
Thoughts
The Tango of Brand Storytelling
Brian Richards
The slippery slope of today’s brand morals. Audrey would be appalled at today’s brand plagiarism.
Thoughts
Brand Elegance and Respect
Clem Devine
Making brands that make sense
