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Thoughts
Why you want Jack Russells, not Labradors, on your team
Richards Partners
Everyone has a story to tell. What’s yours?
Thoughts
Grey Matters Podcast Episode 2 – Storytelling: The Why’s, The What’s, The How’s
Richards Partners
Introducing the first episode of the Grey Matters podcast
Thoughts
Grey Matters Podcast Episode 1 – The 14 Shots of Adrenaline Your Business Needs Right Now
Thoughts
How Many Rolls Does It Take To Cross A Desert?
Scott Wallace
All those bald jokes that we have had to endure can now be turned against the woolly mammoths.
Thoughts
Revenge of the Bald Men
Scott Wallace
Brands in a crisis are at the proverbial fork in the road. The wrong turn and you suffer. The right turn and you thrive.
Thoughts
"Never waste a good crisis"
Brian Richards
Good leadership should be able to recognize these unignorable moments as opportunities to have unprecedented influence
Thoughts
Brand Harm – Those Unignorable Moments
Thoughts
Design Blinking versus Design Thinking
Brian Richards & Kyle Ranudo
Measuring the intangible. Insights on the return on brand investment (ROBI).
Thoughts
Brands own a little piece of memory. How much is yours worth?
Caroline Moreau-Hammond
Fire your ad agency, cut back your marketing budgets. The key to success lies in something simpler...
Thoughts
Going Primal: a lesson in evolving your brand's soul
Kyle Ranudo
What Whittaker's and Motown have in common
Thoughts
Soul Chocolate — Building Soulful Brands
Thoughts
Bauhaus versus In-House
Caroline Moreau-Hammond
Designing happier communities
Thoughts
Escalators up, Escobar down
Brian Richards
When the experience exceeds the promise
Thoughts
Brand Humility
Caroline Moreau-Hammond
Marrying customer expectation and brand loyalty through humility
Thoughts
Going steady
Thoughts
What does it mean to design with humility?
Kyle Ranudo
How a brand's perception of itself affects its storytelling
Thoughts
A Bitter Bite of the Apple — the Sour Aftertaste of Brand Arrogance
Brian R Richards
The era of boasting is over. Rather, brands need to continually shape and sharpen their messages, based on new insights, in much more of a conversation.
Thoughts
2020 – The Coming Decade of Curious Intelligence
Brian Richards
In today's brand landscape, storytelling is about dancing with your customer and pulling on their heartstrings.
Thoughts
The Tango of Brand Storytelling
Thoughts
Brand Elegance and Respect
Clem Devine
It might seem that your agency is talking a lot, but actually we’re trying to get to the truth, which takes much, much more listening.
Clem Devine
Making brands that make sense
