Richards Partners Loader
Mobile Navigation Button
Close Video
In a world full of ordinary products and services, we work with like-minded partners to inspire the incredible and make it credible.
Play
Our approach
Discovery
Plus Icon
RICHARDS PARTNERS METHOD 14 2000x1333
RICHARDS PARTNERS METHOD 35 2000x1333
Prev slide arrow
Next slide arrow

To uncover our client’s brands we need to understand their customers. Our curious minds use these powerful insights to establish where our clients are now and what they need to do next.

Insight Workshops
Customer Segmentation
Brand Valuation
Creative Brand Strategy Lab Day
Customer Journey Map
Brand Audit
Brand DVF (Desirability, Viability, Feasibility) Report
Strategy
Plus Icon
RICHARDS PARTNERS METHOD 06 2000x1333
RICHARDS PARTNERS METHOD 12 2000x1333
Prev slide arrow
Next slide arrow

Great companies have a clear vision and purpose. They know where they are now and where they’re going tomorrow. We help our clients articulate their journey with a clear strategic vision and a collaborative plan for how to achieve it.

Brand Definition
Marketing & Communications Plans
Naming Programme
Brand Architecture
Brand Strategy Workshop
Industry Collaboration Strategy
Creative Strategy Day
Messaging Matrix
Competitor Analysis
Story
Plus Icon
RICHARDS PARTNERS METHOD 16 2000x1333
RICHARDS PARTNERS METHOD 15 2000x1333
Prev slide arrow
Next slide arrow

Powerful stories connect at a deeper level. We help our clients tell compelling stories of their brands and their people that engage their staff and their customers.

Tone of Voice
Brand Voice Guidelines
Brand Story
Concept Film
Concept Photography
Culture
Plus Icon
RICHARDS PARTNERS METHOD 37 2000x1333
RICHARDS PARTNERS METHOD 36 2000x1333
Prev slide arrow
Next slide arrow

Strong cultures fuel strong brands. They empower ownership and create committed believers. We work with our clients to build self-perpetuating cultures that inspire staff and sustain the brands they work with from the inside out.

Brand Culture Definition & Strategy
Brand Culture Toolbox
Brand Induction Programme
Brand Launch Strategy & Tools
Design
Plus Icon
RICHARDS PARTNERS METHOD 38 2000x1333
RICHARDS PARTNERS METHOD 40 2000x1333
Prev slide arrow
Next slide arrow

Effective communication is built on a system of ideas and engaging visual behaviours that communicate what you do in a uniquely memorable way. For our clients we partner great ideas with beautiful design to produce powerful tools that connect with their audiences.

Design Audit​
Small Brand Identity System​
Large Brand Identity System​
Corporate Communications​
Brand Experience​
Internal and External Brand Campaign​
Sales Tools​
Packaging Design​
Environmental Design
Point of Sale
Asset Suite​
Brand Guidelines​
Digital
Plus Icon
RICHARDS PARTNERS Digital
RICHARDS PARTNERS METHOD 29 2000x1333
Prev slide arrow
Next slide arrow

We help our clients unlock their digital potential. We work to create innovative and engaging digital solutions that put the user first and integrate seamlessly into your brand.

Digital Strategy
Website Audits
Analytics and Measurement
User Experience Design
Website Design
User Testing
Content Marketing
Social Media Management
Website Development
Implementation
Plus Icon
RICHARDS PARTNERS METHOD 22 2000x1333
RICHARDS PARTNERS METHOD 39 2000x1333
Prev slide arrow
Next slide arrow

When brands are brought to life we take the time to ensure they’re rolled out in the most effective way.

Brand Roll-out Strategy
Brand Campaign
Brand Launch
Hero Imagery
Brand Film
Copywriting
Brand Assets
Brand Management
Plus Icon
RICHARDS PARTNERS BRAND MANAGEMENT
RICHARDS PARTNERS METHOD 07 2000x1333
Prev slide arrow
Next slide arrow

Brands aren’t static. We provide our clients with the strategies and tools they need to ensure their brands stand firm and grow stronger.

Brand Guardianship
Brand Partnerships Programme
Strategic Coaching
Creative Coaching
Innovation
Plus Icon
RICHARDS PARTNERS INNOVATION
RICHARDS PARTNERS METHOD 28 2000x1333
Prev slide arrow
Next slide arrow

The Chrysalis Studio at Richards Partners is the first dedicated innovation studio of its kind in Asia-Pacific. We look from the outside in and inspire businesses to reinvent themselves by discovering the difference between what people want and what companies give them.

User Research
Initial Hypothesis
Problem Definition
Opportunity Framing
Design Thinking
Prototyping
Conceptualising
Service Design Blueprints
Controlled Experimentation
Market Immersions
User Testing
Product Development