Drawing inspiration from the pixel, the smallest unit on a digital screen, KiwiDX’s visual identity takes shape. The bespoke logotype cleverly incorporates pixels into the letter joints, resulting in an inktrap typeface for the digital age. The brand typeface ‘PX Grotesk’ was selected for its pixel-inspired angular forms, giving the brand a technology- and future-focused look and feel.
The essence of KiwiDX extends beyond the pixel. We envisioned a brand pattern that reflects the graceful movement of bird murmurations. This visual metaphor symbolises the movement of data from one point to another, representing the brand’s commitment to secure and seamless data transfer.
Living primarily in the digital space, KiwiDX embraces a vibrant RGB colour palette that breathes life into the brand’s identity. These energetic hues, blended through gradients, evoke a feeling of seamlessness and flexibility, mirroring the product’s capabilities.
