The only hotel which sits at the water’s edge of Lake Wānaka, Edgewater approached us to refresh their brand strategy and visual identity.
The new brand essence “At nature’s pace” is a call to slowing down, and was used as inspiration for the refresh — from the seasonal, ever-changing colour palette, quiet moments captured through photography, to the typesetting itself, encouraging viewers to slow down and take it all in.
At Edgewater, the days are slow — Warm afternoons floating on kayaks, the steady rhythm of a hike, the hum of conversation on the grassy bankside. From the moment you step out of your car, each past-time at Edgewater beats to a slower drum.
Here at Edgewater, the food is slow — Locally crafted and chosen seasonally, with deep aromas, and succulent flavours. Enjoy the sustenance of nature’s ingredients and hear the stories of wholesome fare by the lakeside.