Skyzer is a trusted leader in payment equipment and software. The release of their new generation of innovative, cutting-edge coloured terminals was a perfect opportunity for Skyzer to send a compelling message to the market. A message that would help move the dial on how Skyzer presented its offering to—and how it is perceived by—merchants and retailers.
The suite of brand photography for Skyzer's new range of terminals needed to inspire, intrigue, and encapsulate Skyzer's brand essence, "Exceed the Expected". The result is a distinctive set of photographic assets which communicates that the point of sale doesn't have to be purely transactional; it can be experiential too.
We used colour as the primary visual driver for Skyzer's point of difference. With elements of surrealism coming through the prop choice and placement, the photography works hard to introduce a surprise-factor, propel Skyzer to new levels of brand sophistication, and bring life to a relatively dull competitive brandscape.