With a strategy of positioning The New Zealand Dairy Company as advanced nutrition collaborators from New Zealand, the brand tells a story about a dynamic company focused on accelerating the fusion between the best of nature and science.
Working with the NZDC team we outlined a global strategy for engaging with OEM customers through the story of Nutravac, bespoke processing and packing technology that optimises NZDC's milk powder products, while positioning the dairy company's own brand – Kihi – into new global markets.