Brian hung up a shingle which said “Brand Strategist” 25 years ago when only a handful of individuals across the globe were exploring the nascent business discipline. Since then, Brian, along with other pioneers, has achieved global recognition in what is now considered a valuable business tool. Throughout his career he has advised governments, companies and communities in defining their point of difference and delivered brand strategies and enduring legacy brands across markets in Asia Pacific, Europe and the United States. Unashamedly commercial, Brian’s almost legendary skills in boardrooms have always seen him argue the bottom line performance of the brand and its story, as the best investment a company can make. “Business is about ethics, aesthetics and functionality,” says Brian, “brands, which capture these points of difference, should deliver a special experience through unique design, supportive cultures and an infectious and honest story you have never heard before.”

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A designer turned strategist, Kyle is a crossbreed who derives as much enjoyment from typesetting as he does from wordsmithing. After graduating with a Bachelor of Design from AUT in 2014, Kyle began his career as a graphic designer creating award-winning books and publications. His love for creative, insightful thinking and its expression in design was a natural fit with Richards Partners. To the team, he brings a meticulous mind for detail and the understanding that great design is informed by sound strategy.

Caroline believes that the most innovative work comes from the marriage of a strong idea with an in-depth understanding of the people you are creating for. After completing a Bachelor of Fine Arts from Whitecliffe College of Arts & Design, Caroline has worked closely with design teams on a number of brand identity systems and brand roll-outs. To every project, she brings a conscientious attention to detail, and a keen ability to blend conceptual and pragmatic approaches to design and design thinking.