Developers Lamont and Co alongside Colliers International approached Richards Partners to devise a precinct brand for a new residential development in one of Auckland's oldest suburbs. Comprising 5 buildings over a large brownfields site FABRIC needed a compelling story to tell over an extended period while adding to the overall cultural fabric of Onehunga.
As a project sitting within a brownfields site of warehouses and light industrial businesses the brand identity reflects the architecture and surrounding context. FABRIC takes its name from the historical use of the site as a clothing factory, while the design system is underpinned by bespoke typography connected by hyphens to resemble threads. Letterforms were then built from the logomark to create a unique display typeface.
Since November 2016, sales are progressing well and a second release of 39 one, two and three bedroom apartments has been announced.
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