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Work completed
Discovery: Insight Workshops. Strategy: Brand Definition. Story: Brand Story. Design: Large Brand Identity System, Display Suite. Digital: Social Media, Website Design. Implementation: Brand Launch, Brand Assets.
Lamont & Co.
FABRIC of ONEHUNGA

Developers Lamont and Co alongside Colliers International approached Richards Partners to devise a precinct brand for a new residential development in one of Auckland's oldest suburbs. Comprising 5 buildings over a large brownfields site FABRIC needed a compelling story to tell over an extended period while adding to the overall cultural fabric of Onehunga.


As a project sitting within a brownfields site of warehouses and light industrial businesses the brand identity reflects the architecture and surrounding context. FABRIC takes its name from the historical use of the site as a clothing factory, while the design system is underpinned by bespoke typography connected by hyphens to resemble threads. Letterforms were then built from the logomark to create a unique display typeface.


Results

Since November 2016, sales are progressing well and a second release of 39 one, two and three bedroom apartments has been announced. 


Recognition

Featured on Branding, Packaging & Opinion


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Previous Project
2016 Best Awards Campaign
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Love Kiwis
Top of page
Work completed
Discovery: Insight Workshops. Strategy: Brand Definition. Story: Brand Story. Design: Large Brand Identity System, Display Suite. Digital: Social Media, Website Design. Implementation: Brand Launch, Brand Assets.
Previous Project
2016 Best Awards Campaign
Next Project
Love Kiwis
Top of page