Previous Project
Formed by the Ocean
Work completed
Strategy: Discovery Workshop, Brand Strategy, Messaging Matrix, Copywriting, Naming. Design: Identity System. Digital: Small Scale Website Design. Implementation: Brand Launch, Brand Assets
Luxury Infinity
On Kaipiho Lane Albany

O.K.L.A. offers a collection of 117 contemporary, refined apartments over six levels in Albany. The apartments were designed to offer potential residents a luxurious option at an affordable price point, a concept referred to as everyday luxury


A restrained colour palette and generous use of clear space in design communications support an identity system that feels elegant and refined. On the contrary, friendly, scattered typography adds a necessary informal tone—creating an approachability that stays true to the concept of ‘everyday’.

 

The result is a brand identity constructed in a way that echoes the ethos of the apartment construction itself. Last year, the O.K.L.A. development was the best-selling apartment project in Auckland.


Recognition

DINZ Best Awards Finalist 2018
Small Brand Identity


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Work completed
Strategy: Discovery Workshop, Brand Strategy, Messaging Matrix, Copywriting, Naming. Design: Identity System. Digital: Small Scale Website Design. Implementation: Brand Launch, Brand Assets