Previous Project
Faith in Action
Reviving value in the travel experience.
Work completed
Strategy: Brand Definition. Story: Brand Story, Tone of Voice. Design: Small Brand Identity System, Sales Tools. Implementation; Website Design.
Kruse
The Theatre of Travel

Kruse is on a mission to transform uninspiring travel commentaries and audio guides into memorable adventures. Kruse combines story with patented GPS wireless technology, creating an immersive journey. The challenge? Many small to medium tourism operators struggle to appreciate emerging trends in the traveller experience, losing empathy with their customer. Meanwhile, competitors often focus on technological solutions alone, neglecting the power of storytelling. 


In response, we’ve transformed Kruse into a global brand focused on reviving the value of the traveller experience. Powerful theatre draws the viewer into a story scene-by-scene. Kruse achieves the same outcome through weaving incredible stories together with GPS wireless technology, allowing the traveller to experience an immersive journey that brings history to life, whether on sea or land, bus or building. Bespoke illustration reflects the traveller’s imagination coming alive throughout the journey. The colour palette, inspired by old world travel journals and adventure storytelling, is distinctive and contemporary. As a result the new Kruse feels familiar, yet bold, authoritative and adventurous – standing out as traveller-centric storytellers amongst technology-focused competitors.

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Work completed
Strategy: Brand Definition. Story: Brand Story, Tone of Voice. Design: Small Brand Identity System, Sales Tools. Implementation; Website Design.