Haydn & Rollett has been in construction since 1946. On approaching their 70th birthday, they recognised that the business had transformed beyond just a construction company. Having expanded into development, design and build, joinery and property services, Haydn & Rollett needed a new way to communicate who they are today, while not abandoning their invaluable past.
We worked in close collaboration with Haydn & Rollett to uncover the essence of the brand and its connection with its clients. We found that the key family values that drove Haydn & Rollett’s success in 1946, still drive the business today. Humility, teamwork, true partnership, and a commitment to excellence have no time limit. They live on in the contemporary world. We conveyed Haydn & Rollett’s ethos through the concept of ‘Excellence Together’. This essence was captured through a distinctive visual identity that expressed the power of individual elements, working together to create a strong outcome. Positioning the brand as contemporary and comprehensive, the visual identity expressed Haydn & Rollett’s incredible commitment to, and pride in, excellence in all facets of its business.