Work completed
Design: Seasonal Identity System, Photography, Art Direction. Implementation: Catalogue
Auckland Theatre Company
2018 Season Book

Auckland Theatre Company (ATC) is the leading professional theatre company in New Zealand. It curates and presents a suite of seven to eight plays a year, attracting audiences of over 75,000 people. 


To announce its new performances at the beginning of each season, ATC release a printed publication every year. Targeting ATC’s loyal patrons and keen newcomers, the creative direction for the programme is completely revisited every time. This unique approach to creating a series of publications reflects the ever-changing, diverse landscape of theatre that takes the stage at ATC.

 

The 2017/18 season marked ATC’s 25th anniversary. Following suit, the season’s programme was designed with emotive photography, a bold colour palette and loud typography —announcing the season’s shows in a celebratory fashion.

 

Across all of its 69 pages, shiny coated stock and a dynamic, playful tone, the 2017/18 programme sets the scene for a glossy, lively celebration of New Zealand theatre and a proud 25 years for the Auckland Theatre Company.

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Work completed
Design: Seasonal Identity System, Photography, Art Direction. Implementation: Catalogue